Newfoundland and Labrador Smokers’ Helpline

ACT Launches "The New Look of Nicotine Addiction"

On Feb. 12th, the NL Alliance for the Control of Tobacco launched a new public education and awareness campaign on youth vaping prevention--“The New Look of Nicotine Addiction”.

Follow ACT on Facebook and Twitter @ACTNL– and

Like and share the posts, and help share these messages!

From ACT: “With your help, we can increase awareness of the negative health effects of vaping and encourage parents, teachers, coaches, and other youth influencers to talk to their kids about the dangers of vaping.”


Recently released data from the Canadian Student Tobacco, Alcohol and Drug Survey (CTADS) clearly indicate that vaping among Newfoundland and Labrador youth is reaching a crisis level. 29.9 % of our students in grades 7-12 have used e-cigarettes in the past 30 days. This is much higher than the Canadian rate of 20.2%. More alarming is the fact that the study shows that the rates for our Grade 10-12 students is 42.1% while the Canadian average is at 29.4%. In fact, the rates in Newfoundland and Labrador are among the highest in the country.

Some key facts about vaping:

Health Canada has stated that there is an “alarming” number of youth vaping in Canada.
The U.S. Surgeon General and other international bodies are referring to youth vaping as a “crisis” and an “epidemic”.
Public Health officials around the country are of the opinion that youth vaping is an “urgent threat to public health”.
Some health advocates are referring to vaping as “the new face of nicotine addiction for youth”.

The campaign materials were adapted from Massachusetts Public Health, with permission.

The objective is to increase awareness about the harms and risks associated with vaping product use among youth, parents, and trusted adults (for ex. coaches, teachers).

This campaign targets those youth influencers to equip them with the vaping information and knowledge that they need to talk to the youth in their lives about the negative effects of vaping.

It will include digital media (on VOCM website, Google display network), social media (Facebook, Twitter), billboards, and a landing page –

The content focuses on three main messages:

  • What to look for – what vapes look like, what e-juice looks like, the fact that vapes often look like everyday items
  • The harmful chemicals – nicotine, for example, and the effects of those chemicals, including addiction
  • Kids are targets – meaning the tobacco and vaping industry makes ads, packaging, flavorings, etc. that are appealing to kids.

Visit to see the video which really sums up what the “New Look of Nicotine Campaign” is all about.

For more information contact:

Melissa Moore
Program and Education Coordinator
NL Alliance for the Control of Tobacco
29 Rowan Street
St. John’s, NL
Phone: 709-753-0079